Titan

Altruist is a digital custodian and investment management platform built exclusively for Registered Investment Advisors (RIAs), providing the custodial, trading, and reporting infrastructure that advisors use to manage client portfolios at zero custody fees. Traditional custodians like Schwab, Fidelity, and TD Ameritrade charge RIA custody fees and provide outdated advisor technology — Altruist eliminates custody fees and delivers modern software. The platform handles account opening (minutes rather than weeks), trading and rebalancing, fractional shares, performance reporting, billing, and client portal in a unified system. The advisor dashboard provides real-time portfolio performance, gain/loss reporting, and client communication tools. Model portfolio management enables advisors to build investment models and apply them consistently across client accounts with automated rebalancing. The direct indexing capability enables tax-efficient portfolio customization at account minimums below traditional direct indexing thresholds. Altruist's clearing and custody is provided through a FINRA-registered broker-dealer with SIPC protection. For independent RIAs spending significant revenue on custody fees and antiquated advisor technology, Altruist's zero-fee model and modern platform delivers meaningful economic and operational improvement. The platform has grown rapidly to serve thousands of RIA firms.

M1 Finance is a free automated investing platform built around the concept of portfolio Pies — customizable visual portfolio allocations where investors define the exact mix of stocks and ETFs they want to hold, and M1 automatically buys and rebalances to maintain those percentages with every investment. This hybrid model between pure robo-advisor (fully automated) and self-directed brokerage (fully manual) gives investors more control over portfolio construction without requiring active trading management. Pre-built Expert Pies provide diversified portfolio templates aligned with investment strategies like Responsible Investing, income generation, or specific risk profiles. The 0% management fee is funded by M1 Premium subscriptions, margin lending, and interest on cash. Fractional shares enable precise percentage-based investing with any investment amount. The borrow feature (M1 Plus) provides margin borrowing at competitive rates against invested portfolio value. The Spend checking account integrates with the investment account. M1 Plus adds an afternoon trading window, enhanced cash rates, and smart transfer automation. IRA accounts are available for tax-advantaged investing. For self-directed investors who want automated rebalancing and fractional shares without paying advisory fees, M1 Finance's Pie-based model provides a uniquely flexible free investment management experience.

Stash is a beginner-focused investing and banking app that provides fractional shares, automated portfolios, and a connected debit card account designed to build financial habits through small, regular investments. The platform's strength is its educational approach — Stash presents investing in plain language, explains risk tolerance concepts, and guides beginners through portfolio construction without overwhelming them with choices. Fractional shares start from $1, enabling investment in expensive stocks like Amazon or Apple at any income level. The Stock-Back feature provides fractional share rewards when users spend with the Stash debit card at publicly traded companies — earning Apple shares when buying Apple products, for example. Smart Portfolio provides automated portfolio management based on risk tolerance. Roth and traditional IRA accounts support retirement saving. Auto-Stash enables recurring investments on customizable schedules. The Stash+ plan adds custodial investment accounts for children and a metal debit card. Educational content covers personal finance fundamentals, investment concepts, and financial planning through in-app articles and guides. Stash's subscription pricing is straightforward but may be relatively expensive for very small account balances compared to percentage-fee alternatives. Best for beginners who value financial education alongside investment access.