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Free automated investing with customizable portfolio pies
M1 Finance is a free automated investing platform built around the concept of portfolio Pies — customizable visual portfolio allocations where investors define the exact mix of stocks and ETFs they want to hold, and M1 automatically buys and rebalances to maintain those percentages with every investment. This hybrid model between pure robo-advisor (fully automated) and self-directed brokerage (fully manual) gives investors more control over portfolio construction without requiring active trading management. Pre-built Expert Pies provide diversified portfolio templates aligned with investment strategies like Responsible Investing, income generation, or specific risk profiles. The 0% management fee is funded by M1 Premium subscriptions, margin lending, and interest on cash. Fractional shares enable precise percentage-based investing with any investment amount. The borrow feature (M1 Plus) provides margin borrowing at competitive rates against invested portfolio value. The Spend checking account integrates with the investment account. M1 Plus adds an afternoon trading window, enhanced cash rates, and smart transfer automation. IRA accounts are available for tax-advantaged investing. For self-directed investors who want automated rebalancing and fractional shares without paying advisory fees, M1 Finance's Pie-based model provides a uniquely flexible free investment management experience.