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AI-powered cyber insurance for small and mid-market businesses
Cowbell is an AI-powered cyber insurance company that uses its proprietary risk assessment platform, Cowbell Factors, to analyze hundreds of cyber risk signals and generate precise pricing for small and mid-market businesses. The platform's continuous assessment approach updates risk scores as a business's security posture changes throughout the policy period — a dynamic model that enables more accurate pricing and better-aligned incentives for risk improvement. Cowbell Prime 100 and Prime 250 product lines provide comprehensive cyber coverage including ransomware, data breach, business interruption, cyber extortion, and social engineering for businesses up to $250M in revenue. The Cowbell Risk Insights portal gives policyholders access to their risk assessment data, recommended security improvements, and benchmark comparisons against similar companies — creating tangible value beyond the insurance contract. Distribution is through independent agents and brokers. Cowbell's focus on AI-driven underwriting speed has enabled binding decisions in hours rather than the days or weeks traditional cyber applications require. The platform serves businesses across healthcare, professional services, retail, manufacturing, and technology, with particularly strong penetration in the SMB market where cyber coverage was historically underutilized.