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Revenue-based financing for e-commerce and SaaS growth capital
Clearco (formerly Clearbanc) pioneered revenue-based financing for digital-first businesses, providing non-dilutive growth capital to e-commerce brands and SaaS companies based on their revenue metrics rather than credit scores or equity dilution. The model advances capital at a flat fee (typically 6-12% of the funded amount) with repayment structured as a percentage of weekly revenue — meaning payments accelerate during strong revenue periods and slow during downturns. This alignment with business performance is the fundamental appeal for founders who want growth capital without giving up equity or taking on debt with fixed repayment schedules. Clearco connects to Shopify, Amazon, Stripe, and other platforms to analyze revenue data and make funding decisions algorithmically. Capital is typically used for inventory purchases, digital advertising spend, and growth initiatives where ROI can be modeled against the flat fee cost. The platform has funded over $3 billion across 10,000+ companies since 2015. Clearco went through significant restructuring in 2022-2023, reducing staff and refocusing on its core product, but continues to operate its revenue-based financing platform. For bootstrapped e-commerce and SaaS founders who view equity as extremely valuable and seek alternative growth capital, Clearco's revenue-share model provides a genuinely different financing structure.