Markup Calculator
Apply a markup percentage to your cost to get the selling price and profit per unit in one step.
- Profit per unit
- $50.00
- Selling price
- $150.00
Markup is added on top of cost. A $100 cost with a 50% markup sells for $150, a $50 profit per unit. Markup is not the same as margin — that $50 profit is a 33.33% margin on the $150 price.
How markup works
Markup is the amount you add to a product's cost to set its selling price, expressed as a percentage of that cost. The formula is price = cost × (1 + markup ÷ 100). Apply a 50% markup to a $100 cost and you sell at $150, making $50 per unit.
Markup is easy to apply but easy to confuse with margin. That same $50 profit is a 50% markup on cost yet only a 33.33% margin on the $150 price. Decide your pricing in markup, but report profitability in margin.
Want margin and markup side by side? Use the profit margin calculator or browse all finance tools.
FAQ
How do I calculate selling price from markup?▾
Multiply the cost by one plus the markup percentage. A $100 cost with a 50% markup sells for $100 × 1.50 = $150, a $50 profit per unit.
Is markup the same as profit margin?▾
No. Markup is profit as a percentage of cost; margin is profit as a percentage of selling price. A 50% markup on a $100 cost gives a $150 price and a $50 profit — that is a 50% markup but only a 33.33% margin.
How do I convert markup to margin?▾
Margin = markup ÷ (1 + markup). A 50% markup converts to 0.50 ÷ 1.50 = 33.33% margin. To go the other way, markup = margin ÷ (1 − margin).
What markup percentage should I use?▾
It depends on your industry and costs. Retail often uses 50–100% markup; food service and jewelry can go much higher to cover overhead and waste. Make sure the resulting price still covers all your operating costs and leaves a profit.
Does the price include taxes or fees?▾
No. This is a straight cost-plus-markup price. Sales tax, payment processing fees, and shipping are separate — add them on top of the selling price as needed.