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Square

Payments and business tools for every type of seller

Square, now part of Block Inc., transformed the payments industry with its iconic card reader and has since grown into a comprehensive commerce ecosystem for businesses of all sizes. Launched in 2009, Square made accepting card payments accessible to everyone from street vendors to multi-location retailers. Its hardware lineup includes the free magstripe reader, Chip and Tap reader, Square Terminal, and Square Register—all deeply integrated with its cloud-based POS software. Square's software platform covers point-of-sale, inventory management, employee scheduling, payroll (Square Payroll), invoicing, and appointment booking. Square Online enables merchants to sell on the web with minimal setup. The Seller Dashboard provides real-time sales data, customer analytics, and automated business insights. Square for Restaurants, Retail, and Appointments offer industry-specific features. Square Capital provides data-driven business loans repaid automatically as a percentage of daily sales. Square Loyalty and Square Marketing help businesses retain and grow their customer base. Unlike Stripe's developer focus, Square targets non-technical business owners with intuitive interfaces and all-in-one solutions. Square also offers Cash App Business for freelancers and solopreneurs.

5-Dimension Score

5-dimension score radar chartAccuracy4.0Speed4.5Ease of Use4.5Pricing3.5Compliance4.0
Last reviewed May 25, 2026Read our methodology →

Information

  • Websitesquareup.com
  • 2.6% + 10¢ in-person; 2.9% + 30¢ online; custom enterprise
  • Published date2026/05/25

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