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Enterprise subscription billing and revenue optimization
Recurly is a leading subscription billing management platform that helps businesses reduce churn, increase revenue, and manage complex subscription lifecycles. Serving over 2,000 companies including Sling TV, FabFitFun, and Asana, Recurly processes billions in recurring revenue annually. The platform handles every aspect of subscription billing: plan and pricing configuration, checkout and subscription activation, billing and invoicing, payment processing, dunning management, and revenue recognition. Recurly's Intelligence product uses machine learning to optimize payment recovery—automatically recovering failed recurring payments through intelligent retry strategies, reducing involuntary churn by 30–70%. Revenue Optimization provides A/B testing for pricing, trial length, and offer optimization. Subscription analytics track MRR, ARR, churn, LTV, and cohort retention. Support for multiple pricing models including flat, tiered, per-seat, usage-based, and hybrid enables sophisticated product packaging. Multi-currency and global payment method support serves international subscription businesses. Integration with Salesforce, NetSuite, Zuora Revenue, and other systems creates end-to-end subscription revenue management. Recurly's focus on subscription-specific optimization—particularly involuntary churn recovery—differentiates it from general billing platforms. Enterprise features include advanced workflow customization, dedicated SLAs, and specialized support.