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Subscription billing platform built for enterprise revenue optimization
Recurly is an enterprise subscription billing platform with a 15-year track record serving media, gaming, e-learning, software, and B2C subscription businesses. The platform handles subscription plan management, trial conversions, proration calculations, coupon and promotion management, and complex billing scenarios including metered usage, seat-based pricing, and hybrid models. Recurly's churn management tools — collectively called Revenue Optimization Engine — use machine learning to predict and recover failed payments through intelligent retry timing, account updater services that refresh expired card details automatically, and personalized dunning communication sequences. The analytics dashboard tracks subscriber growth, churn trends, plan conversion rates, and revenue at risk by cohort. ASC 606 revenue recognition automation handles contract allocation without manual bookkeeping. Payment gateway integrations cover Stripe, Braintree, Adyen, Worldpay, and 20+ additional processors, with intelligent routing for multi-gateway optimization. Recurly's tax integration with Avalara and Vertex handles multi-jurisdiction sales tax for subscription revenue. The Recurly platform serves over 3,000 companies and has processed tens of billions in subscription revenue, providing proven scale reliability for high-growth businesses. Native Salesforce integration syncs subscription data with CRM for complete customer lifecycle visibility. For enterprise subscription businesses where intelligent failed payment recovery, multi-gateway routing, and revenue recognition compliance are strategic priorities, Recurly's combination of technical depth and operational scale provides meaningful competitive advantage.