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Modern cap table management built for founders with transparent pricing
Pulley is an equity management platform that has positioned itself as the founder-friendly alternative to Carta, offering cap table management, 409A valuations, and equity plan administration at lower price points with a cleaner user experience. Founded by YC alumni, Pulley understands the frustrations founders experience with equity management — complex pricing, opaque 409A processes, and interfaces that make it difficult to model dilution scenarios before term sheets are signed. The cap table management interface provides clear visualization of ownership by shareholder, share class, and round, with real-time dilution modeling as hypothetical rounds are added. Option grant management handles ISO, NSO, and RSU grants with vesting schedule automation and grant documentation. 409A valuations are included in subscription pricing rather than billed separately — a meaningful cost advantage given the typical $3,000–$8,000 per-valuation cost when procured independently. The financing round modeling tool allows founders to compare different term sheet scenarios — valuation, option pool refreshes, pro-rata participation — and see their precise ownership impact before signing. Scenario modeling for exits and liquidation preferences shows how proceeds would distribute across shareholders at different exit valuations. The investor portal gives VCs access to portfolio company equity data without requiring separate requests. Pulley's migration service handles cap table imports from spreadsheets and competitor platforms. For early-stage founders building their first formal cap table or switching from spreadsheets after seed funding, Pulley's combination of clean design, inclusive 409A pricing, and founder-focused scenario tools provides strong value.