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Financial planning for early-stage startups with Quickbooks and Gusto sync
Pry is a financial planning platform specifically designed for early-stage startups that are too small for enterprise FP&A tools but have outgrown simple spreadsheet-based runway tracking. The platform provides real-time cash flow forecasting, headcount planning, and scenario modeling with direct integrations to QuickBooks Online, Xero, Gusto, Rippling, and Stripe — the core tools that early-stage startups use. The free tier makes Pry accessible to seed-stage companies that cannot yet justify paid FP&A software, providing basic financial modeling at zero cost. Paid plans unlock more advanced features including custom metrics, deeper integrations, and additional scenario planning capabilities. Runway tracking shows the burn rate, current cash position, and projected months of runway in real time as actuals update from connected accounts. Headcount planning models compensation costs for current employees and planned hires, showing the cash flow impact of hiring decisions. Revenue modeling connects Stripe or billing system data to revenue forecasts, enabling startups to compare planned versus actual growth. The scenario planning feature presents multiple forecast paths — base case, upside, downside — with the ability to share specific scenarios with investors. Pry's interface is intentionally simple — the founders recognized that early-stage startup founders manage finances alongside product and growth, and need a tool they can use in minutes rather than hours. For pre-seed to Series A companies building their first real financial model beyond spreadsheets, Pry's accessible pricing and fast setup make it an easy starting point.