Mercury

Numberfit is a financial health and automation platform designed to give small and mid-market business owners CFO-level financial visibility and guidance without requiring a dedicated finance team. The platform connects to accounting systems, banking data, and operational tools to build a real-time picture of financial health across key metrics: cash flow, profitability by service or product line, working capital, and growth trajectory. Automated financial analysis surfaces insights and recommendations that would typically require CFO interpretation — identifying when accounts receivable is trending toward a cash crunch, when expense growth is outpacing revenue, or when a pricing adjustment would materially improve margins. The financial health score provides a simplified single-number summary of business financial performance, making it accessible for owners without accounting backgrounds. Monthly financial coaching features provide structured guidance on improving specific financial metrics — reducing COGS, improving collections velocity, or managing operating leverage as revenue scales. The platform's scenario planning tools model the financial impact of business decisions: hiring an employee, raising prices, or taking on a new customer contract. Integration with QuickBooks Online, Xero, and major banking platforms pulls data automatically. For business owners who don't have the budget for a fractional CFO engagement but need more strategic financial guidance than their bookkeeper provides, Numberfit's automated analysis and coaching framework provides an accessible entry point to financially-informed business decision-making.

Acuity is a technology-enabled outsourced accounting and CFO services firm serving small and mid-market businesses, with particular depth in e-commerce, professional services, and technology companies. The firm combines its own financial management platform with a team of US-based accounting professionals, fractional controllers, and fractional CFOs to provide comprehensive financial operations support. Acuity's bookkeeping services cover transaction coding, bank reconciliation, accounts payable, accounts receivable, and monthly close, with delivery through a client portal providing real-time access to financial reports. The controller services tier adds technical accounting support for complex transactions, audit preparation, and internal controls development. Fractional CFO services provide strategic financial guidance, fundraising support, M&A preparation, and board-level reporting. Acuity's e-commerce specialization is notable — the team understands the specific accounting complexities of multi-channel online retail including Shopify, Amazon FBA, and marketplace reconciliation, inventory costing, COGS calculation, and sales tax compliance across states. The technology platform integrates with QuickBooks Online and Xero as the accounting system backbone, providing clients with an accounting system they own and can take with them. Proactive financial advisory distinguishes Acuity from pure bookkeeping services — account managers surface financial issues and opportunities rather than waiting to be asked. For e-commerce brands between $500K and $20M in revenue where complex multi-channel accounting requires specialized expertise, Acuity's platform combines industry knowledge with outsourced operations effectively.

CFO Hub is a specialized fractional CFO services firm connecting growing companies with experienced financial executives on a part-time or project basis. The firm's model addresses a common scaling challenge: companies between $2M and $50M in revenue often need sophisticated CFO-level financial leadership for strategic decisions, investor relations, and operational finance, but cannot yet justify the $250,000–$500,000 annual cost of a full-time CFO hire. CFO Hub matches companies with fractional CFOs who bring relevant industry experience — the firm has expertise across technology, healthcare, manufacturing, retail, and professional services. Engagement models range from ongoing monthly retainers providing regular strategic support to project-based engagements for specific needs like fundraising preparation, audit management, ERP implementation oversight, or M&A financial due diligence. Services include financial modeling, KPI framework development, board and investor reporting, banking relationship management, internal controls improvement, and accounting team management. The matching process considers industry background, company stage, specific challenge areas, and interpersonal fit — ensuring clients receive relevant expertise rather than generic financial advisory. CFO Hub's national network enables rapid placement, typically matching companies with a qualified candidate within one to two weeks. For PE-backed portfolio companies, venture-backed startups preparing for Series B or C, and owner-operated businesses approaching exit, CFO Hub's experienced network provides access to senior financial leadership that typically requires a months-long executive search to secure on a full-time basis.