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Contract automation platform for modern legal and business teams
Juro is a contract automation platform that enables legal, sales, HR, and operations teams to agree and manage contracts entirely within a browser—without switching to Word, PDFs, or email. Founded in London in 2016 and backed by Taavet Hinrikus (TransferWise founder) and others, Juro has built a native web-based contract editor that supports rich formatting, collaborative editing, and conditional logic in contract templates. Unlike CLM solutions built around PDF attachments, Juro's native contract format enables structured data extraction, AI analysis, and programmatic contract generation. The template engine with conditional logic enables sophisticated contract automation—generating customized contracts from form inputs without manual editing. Approval workflows route contracts to the right reviewers with context and deadline tracking. Electronic signature is built in, with full audit trail. The contract repository stores all agreements with AI-powered metadata extraction for dates, parties, and key terms. Juro's AI contract review highlights non-standard clauses and suggests improvements. Integration with Salesforce, HubSpot, and HR systems enables self-serve contract workflows for sales and HR teams. Juro's approach is particularly popular with tech companies, scale-ups, and digital-native businesses that prefer modern tooling. Its native browser-based format and clean UX contrast with traditional CLM tools that struggle with modern user experience expectations.