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Equity management platform for Australian and Asia-Pacific startups
Cake Equity is an Australian-founded equity management platform serving startups and growth companies across Australia, New Zealand, and Asia-Pacific with cap table management and employee share scheme administration adapted for regional legal frameworks. The platform handles Australian-specific equity structures including ESS (Employee Share Schemes) under Division 83A of the Income Tax Assessment Act, with particular expertise in the tax-deferred and upfront taxation elections that determine when employees recognize income on their equity grants. Cap table management tracks ordinary shares, preference shares, options, SAFEs (Simple Agreements for Future Equity), and convertible notes with real-time dilution calculation. The employee portal provides staff with clear visibility into their option grants, vesting status, and potential exit values without requiring accounting expertise to interpret. New Zealand ESS compliance is also covered, along with structuring guidance for Singapore and other APAC markets where Cake has expanded. Round modeling allows founders to test investment scenarios and their dilution impact. The SAFE conversion modeling handles the complex mechanics of converting SAFEs and convertible notes at financing rounds. Investor access gives VCs portfolio visibility. Cake's free tier accommodates very early-stage companies with minimal equity complexity, making it accessible from formation. For Australian and New Zealand founders managing equity compensation who find Carta and Pulley poorly adapted to Australian tax and legal requirements, Cake Equity's regional expertise eliminates the workarounds required when using US-designed tools for APAC equity structures.